Here is the West Edmonton Mall and it is a radio station contest put on by K-97. If you recall, Post 1138 referred to a woman, Jennifer Strange, who up and died hours after losing a radio contest on 107.9 The End in Sacramento; read the press release I received below and see if you cannot see a chance for something to go just a wee bit awry in this contest:
K97's Live In It To Win It
Edmonton AB from Jason Almeida
Sleeping in your car, we’ve almost all done it and it’s never a good feeling when you wake up. That’s what four K-97 listeners get the privilege of doing for up to two weeks!
K-97 is breaking barriers yet again, this time by having four listeners compete in a contest we like to call “Live In It To Win It”. Where the contestants will vie to win a Chevy Silverado, that has been completely tricked out with all the trimmings, by living inside the truck. The truck will be parked in West Edmonton Mall at the K-97 Stage, where everyone can see the listeners battle it out as if they are caged animals. Four listeners will kick-off the contest, but in the end only one will drive away with a FREE truck.
Adding to the excitement of the contest, listeners will be subjected to daily challenges chosen by K-97 listeners who want to make these peoples lives a living hell. These daily challenges will test the listeners’ mental determination and desire to win. As an additional incentive, the winner of each daily challenge will escape the competition that evening with their own private bed in the box of the truck.
Can’t make it to West Edmonton Mall? K-97 has you covered, as we’ve installed four webcams inside the truck so you can watch how the contest unfolds 24 hours a day at www.K97.ca. You can even read what they’re thinking as each listener in the truck will be blogging every day. That’s right… these people will have no privacy at all!
Interviews have now been completed and the contestants have been chosen, so come on down to Hudson’s Canadian Taphouse on Bourbon Street in West Edmonton Mall on Sunday, November 1st and see the unveiling of the four participants and the first challenge which will take place immediately before they move into their new home for the next two weeks.
What: K-97’s Live In It To Win It Media Launch/Contest Kick-Off
Why: To give away a fully decked out Chevy Silverado with all the trimmings
Who: Four contestants who will live in the truck until one person remains
When: Sunday, November 1st, 2009 doors at 4:30pm, unveiling at 5:30pm
Where: Hudson’s Canadian Taphouse, Bourbon Street West Edmonton Mall
I hope they scan the contestants before plopping them in to this fat ride.
I especially like the lines "...the listeners battle it out as if they are caged animals." And "...make these peoples lives a living hell." Plus "That’s right… these people will have no privacy at all!"
Two weeks, in a truck, four strangers, 40,000 dollar prize; nah, nothing is going to go wrong.
Or everything is.