Thursday, October 22, 2009

1079...Broadcasting Business 101

Provide programming people want and then provide access. Stuff like what Canwest [Global's parent] Senior VP Charlotte Bell is quoted as saying is just a pile of steaming bullsh*t. She is quoted in the Toronto Sun as saying "It's a complex industry but it's fairly simple. They take our signals. They resell them to consumers. They make a profit off it and we don't get a cent of that."

Uh, no.

The whole idea is to sell advertising on your TV station and the more people that are watching your station, the better. Correct me if I am wrong but don't most people get Global from cable?

Solution is simple; raise your ad rates. It involves more work of course than a handout and those messy salespeople will be hanging about and more paper but it has been done.

Someone please forward this to James Moore, Minister of.

Another problem solved.

WFDS

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