I am on the campus of Canada's 46th best university, Carleton, and the buzz is non existent.
One would think that there would be a bit of buzz due to the fat that the men's basketball team is getting ready to go for their 8th national championship in ten years.
8 out of 10.
Pretty f*cking amazing.
Here on campus, a 27,000 student strong campus, zero sign of this momentous event.
Like nothing. No banners, no nothing. In fact in the time I have been here I haven't seen one person even wearing a piece of Carleton swag.
Why does this matter? Ultimately people don't get nostalgic about that 8 30 in the morning history class on Tuesdays. They do get nostalgic [and open their check books while basking in same said nostalgia] about the peripherals at school. Girls, boys, bars, parties, athletics.
Bear Bryant said it best. When asked why football was so important at Alabama the great man said it was "Because no one cheers for the math department."
Carleton has squandered a golden opportunity to increase the profile of their institution in much the same way that Ray Heard's alma mater, Harvard, has used hockey, football and now Lin Sanity to raise its profile.