CBS is promoting this heavily on live braodcasts and specifically mention Canadian viewers who want to see both the game and great [or at least varied] commercials.
The problem with watching the Superbowl on Canadian TV,it is CTV this time out, is that they run the same commercials over and over and over and over and over and over and over and over again.
Honestly the first time I saw the woman in the meat market buying a VW Jetta off the wall I was amused. I have now probably seen the ad in the neighbourhood of a hundred times during the playoffs and, frankly, the cleverness of the spot has faded. Ditto a half dozen other spots that run ad nauseum.