The Utah Highway Patrol and some local bars hope letting people practice an uncomfortable call from the local lockup will help dissuade drinking and driving.
A phone number has been set up to recreate what it would feel like to make such a call. After dialing 1-877-JAIL-FON, the caller is given the option to talk to a hysterical mother or a disapproving father, among others. A prerecorded message then plays one end of what the conversation might sound like, with the caller filling in the other half.
Slogans associated with the campaign include "Getting a DUI is easy, calling your mom from jail is hard."
Seriously, wouldn't you have like to have been at the meeting with the brainiacs that came up with that gem of an ad campaign? OMG.