Ronaldinho, the big soccer star, is the face of Coke in Brazil
Whoopsie, he was the face of Coke in Brazil.
From Sports Business Daily:
In the last month, Ronaldinho left Brasileiro's Flamengo FC, "the team with the largest fan base" in Brazil, sued the club for R$40M ($19.7M), and appeared at an introductory news conference with his new club Atletico Mineiro "surrounded by Pepsi cans." In a statement, Coca-Cola Brasil cited "recent events" as the reason for the break-up. With the decision, Ronaldinho will not receive any additional money from the company nor will the drink manufacturer have to pay a fine. Institution ESPM Marketing Dir Marcelo Pontes said, "The fact that the player appeared with a Pepsi can was the last drop for Coca-Cola, but it probably was not the only motive for the decision."
Things go better with cash Ronaldinho.