Plain white.
With graphic warnings.
And gross photos.
The Associated Press reports that tobacco companies will be forced to use plain, logo-free packaging on their cigarettes in a bid to make them less attractive to smokers under legislation introduced Thursday by Australia's government, which dubbed the move a world-first.
The rules, which would take effect July 1, 2012, would ban tobacco companies from including logos, promotional text or colorful images on cigarette packages. A government health warning would be prominently displayed instead, with the brand name relegated to tiny, generic font at the bottom.
The tobacco companies are freaking out a bit, no, a lot. Sixteen per cent of adults in Oz puff and the tobacco companies say that the immediate 25 per cent boost in taxes, driving up the price of a pack of 30 cigarettes by to around 15 Australian dollars ($13.91 Canuckbucks), coupled with the no logo thing equals the end of the world as we know it.
And I feel fine.
WFDS
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