The Boston Globe this morning posits that golf viewership and participation will decline due to the absence of the game's biggest and most recognizable star.
Like, doh.
Thank you Captain Obvious.
The writer of the article, Jenn Ableson, indicates that "Woods is credited with almost single-handedly attracting more minority fans, youths, and casual supporters to the greens, significantly increasing prize money for golf, and drawing the largest television audiences in golf history. Nielsen Co. data show that Woods’s absence from tournaments in 2008 cut network TV ratings almost in half."
“ 'Golf needs Tiger Woods more than Tiger Woods needs golf, ' ’’ said sports marketer Marc Ganis."
True, that.
WFDS
No comments:
Post a Comment