What to do to save local TV.
I mean "save" local TV.
Jennifer Ditchburn writes that "The Canadian Press has learned that a majority report by the House of Commons heritage committee, to be tabled Friday, makes no recommendation about whether broadcasters should be able to charge cable companies for carrying their signals, referred to as 'fee for carriage.'''
My stand is that the CRTC should take a close look at the American model which only allows local channels on the cable systems in the community that they serve. As it stands now I get, and I like this, don't get me wrong, network affiliates from the Atlantic to the Pacific and back. What CTV, CBC, E! et. al. are doing is cannibalizing the industry. In my town, Ottawa, we have 16 over the air channels but virtually all of them are repeaters of Toronto signals. If CITY, TVO, Global and on and on want to have a presence in the Ottawa-Gatineau market that is great but they should have a local operation running local news, programming and so on. It gets worse in markets like London, Kitchener, Sudbury, North Bay, Thunder Bay and and and and.
TV tells stories. Watch local American stations and you will get a feel for the community that the station is intended to serve through its programming and the fact that it offers local business advertising at reasonable rates. When watching Canadian TV note that most of the advertising, even on local stations, is for national or regional stores and product lines.
It is time to save and enhance local TV, create jobs and although it is difficult for us to admit that the damn Yankees do stuff right, the Americans do do local media, including TV, better than we do, in small and big markets.
WFDS
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