On the day that the longest running night time soap opera in TV history, ER, packs it in, Variety reported that the oldest soap of them all, Guiding Light, is toute toute tootsie good bye on September 18, 2009.
The show has been on CBS since the year I was born, 1937, and has been on CBS TV since 1952.
Soap operas got the title "soap opera" because back in the day they were owned by soap companies; GL is no different, in fact it is produced to this day by Proctor and Gamble who has said that they are not going to give up on the series and are exploring other options, including cable networks (a move similar to the one employed by the producers of Passions when the show was canceled by NBC) and Internet broadcasts.
WFDS
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