Another thought on this issue. The NHL in its smugness is, in my view, in danger of f'ing up their most important market, Southern Ontario/GTA, through their shortsightedness.
As we all know, businesses are built on new customers and allegiances are built early in life, in middle school.
For sports, in Southern Ontario/GTA, a lot of the young ones are new Canadians, not just by the obvious, age, but by ethnicity. They are developing loyalties for sure but the loyalties are not to the NHL/Leafs but to the Raptors/NBA and the TorontoFC/MSL. The Leafs are becoming less and less reflective of the community and this does not bode well for the NHL.
WFDS
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